Rich and Tone Talauega in white dinner jackets on a dark stage

Rich+
Tone

One of the most sought after creative teams in Hollywood, and a driving force behind top live shows, major tours, primetime television and acclaimed films.

Directors · Creative Directors · Choreographers

Evolving from dancers, to choreographers, to creative directors and producers, and now directors, Rich + Tone Talauega create, produce and collaborate on television, film, live events, stage shows and tours. Proud to be part of the Tony Award winning MJ The Musical.

Michael
01 · FILM

Michael
The Movie

Movement for Jaafar Jackson

Rich + Tone toured with Michael Jackson as teenagers. For the motion picture Michael, they returned to that movement to prepare Jaafar Jackson for the role: the posture, the hands, the timing and the spins.

“There were moments that we could replicate, but there were other moments that he really had to dig deep and trust the process.”

Rich + Tone, Becoming Michael
Michael Michael Michael
Rich + Tone with Jaafar Jackson in rehearsal On the Motown 25 stage Backstage with Jaafar Jackson
Backstreet Boys at Sphere
02 · LIVE

Backstreet Boys
at the Sphere

Into the Millennium · Directed and Choreographed for the stage by Rich + Tone

“Rich + Tone … have nailed the numbers.”

John Katsilometes, Las Vegas Review-Journal

“A spectacle that literally rises to the level of its hype.”

John Katsilometes, Las Vegas Review-Journal
Sphere exterior, Backstreet Boys Into the Millennium Backstreet Boys on the Sphere stage Backstreet Boys performing at Sphere Sphere interior
Backstreet Boys in rehearsal Backstreet Boys choreography rehearsal Rich + Tone at the monitor Rich + Tone in rehearsal
Rauw Alejandro
03 · LIVE

Rauw Alejandro

Red Bull Chapters · Forest Hills Stadium, New York

“Rauw is a dancer and a superstar in the same breath. The show was built around that, so every chapter told his story through his movement.”

Rich Talauega

“Rauw has the instincts of a dancer and the heart of a storyteller. He was given a stage that let both of them lead the show.”

Tone Talauega
Rauw Alejandro live Rauw Alejandro performing Dando Vueltas Rehearsal with Rich + Tone
KFC Finger Lickin' Machine
04 · COMMERCIAL

KFC
Finger Lickin’ Machine

Choreography by Rich + Tone
The Colonel on the street The Colonel dancing on the boardroom table Boardroom set KFC boardroom scene On set
Rich + Tone Rich + Tone
Biography

About
Rich+Tone

Rich + Tone Talauega’s talents encompass wide-ranging success as music video directors, creative directors, musicians, producers and performers at the forefront of today’s pop culture movement.

As teenagers, Rich + Tone were discovered by Michael Jackson’s choreographer while free-styling at a club in Oakland, CA. Within a year, they were on their way to becoming legendary dancers and choreographers, having toured with both Diana Ross and Michael Jackson within months of moving to Los Angeles.

Their dedication, unique style and creative abilities have translated into work across a range of mediums. Highly visible projects include work for iPod, Coca-Cola, X-Box, Pepsi, Gap, Mitsubishi, Old Navy and Kia, as well as the feature films “Step Up 3D,” “Battle of the Year: The Dream Team,” “StreetDance 2” and “Save The Last Dance.”

In 2008 they served as Artistic Directors and Choreographers for what was “the biggest performance ever created for Dancing With the Stars,” a piece celebrating Macy’s 150th Anniversary that took viewers “Dancing through the Decades.” They returned to their roots choreographing multiple numbers in “Michael Jackson The Immortal World Tour” and Cirque du Soleil’s “Michael Jackson ONE” at Mandalay Bay in Las Vegas.

The list of artists seeking their collaboration includes Madonna, Miley Cyrus, Jennifer Lopez, Usher, Chris Brown, Robin Thicke, Gwen Stefani, Christina Aguilera, Kylie Minogue, Missy Elliott, Black Eyed Peas, The Backstreet Boys, Monica, Pink and Dirty Vegas.

Rich + Tone creative directed Madonna’s MDNA Tour, the highest grossing tour of 2012, and her Super Bowl XLVI Half Time Show, the second most-watched live televised event in US history, behind only Michael Jackson’s halftime performance. With the MJ Immortal World Tour and MDNA the top two grossing tours of 2012, it was a landmark year. They were also associate directors and choreographers of Miley Cyrus’s 2014 Bangerz Tour.

They have been nominated for numerous MTV Video Music Awards for videos including Chris Brown’s “Fine China,” “Wall to Wall” and “Forever,” Jennifer Lopez’s “Get Right,” and Madonna’s “Sorry” and “4 Minutes,” and received an Emmy nomination for the 2005 NAACP Image Awards.

Photographer and director David LaChapelle has often sought out Rich + Tone for video and commercial projects. Together they made the acclaimed film “Rize,” for which Rich + Tone served as producers, choreography coordinators and soundtrack producers. Released by Lions Gate in June 2005, Rolling Stone’s Peter Travers called it “A knockout! A visual miracle!”

Rize, a David LaChapelle film

“A knockout! A visual miracle!”

Peter Travers, Rolling Stone, on Rize
Rize · Produced by Rich + Tone
MJTony Award winning musical
MDNATop grossing tour of 2012
XLVIMadonna halftime show
EmmyNominated · NAACP Image Awards
Rich + Tone in motion
Process

Inception
to Curtain

Rich + Tone are sought after to bring their unique creative vision to a production, then work collaboratively with producers to bring that vision to life.

From inception through casting, music, set design, lighting, costume, choreography and every creative element in between, Rich + Tone bring a special creative edge to any production.

News

The Latest

Reel

In Motion

Rich + Tone have worked with some of the biggest names in the business, including Michael Jackson, Madonna, Chris Brown, Usher, Justin Timberlake and No Doubt.

The brothers created and produced a string of iconic television performances for the Grammys and the MTV Video Music Awards, and brought Michael Jackson’s posthumous performance at the Billboard Music Awards to life.

Their producing of the acclaimed film “Rize” from Lions Gate proved their abilities even further, garnering acclaimed reviews and awards.

Selected Credits

The Roll

Michael Jackson, Madonna, Chris Brown, Usher, Justin Timberlake, No Doubt and many more. Tours, television, film, and the brands behind them.

Contact

Let’s Make
Something.

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Rich + Tone Journal · Live

Into the Millennium: Inside the rehearsal room with Backstreet Boys

Before the Sphere lit up, there was tape on a black floor. How Rich + Tone directed and choreographed Backstreet Boys for the most talked-about stage in Las Vegas.

The Sphere is unlike any venue in the world: a wraparound screen that turns every seat into a front-row seat. For Backstreet Boys’ Into the Millennium, Rich + Tone were brought in to direct and choreograph the show for that stage. The work started far from the lights, in a rehearsal room.

Green tape on a black floor marks out the stage. Five mic stands stand in a line. The first job is the simplest and the hardest: where every member stands, when they move, and how five voices become one picture big enough for a room built around a screen.

Then comes the movement. The routines fans know by heart have to come back with the same snap, scaled for a stage where the backdrop is the size of a building. Hats, turns, hits on the beat, run again and again until every move reads from the last row.

In the final stretch the work moves to the monitors. Every number is watched back, set against the visuals and tightened. The choreography is only half of it. The other half is how it lands on camera and on the screen behind the band.

“Rich + Tone … have nailed the numbers.”

John Katsilometes, Las Vegas Review-Journal

The Review-Journal’s verdict: “a spectacle that literally rises to the level of its hype.” The hard work in that room is why.

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Rich + Tone Journal · Live

Rauw Alejandro: Three Chapters, One Night

Red Bull Chapters made its debut at Forest Hills Stadium in New York, with Rauw Alejandro telling his story in three acts.

Red Bull Chapters is built on a simple idea: one artist, one night, a career told as a story. For its debut at Forest Hills Stadium in Queens, that artist was Rauw Alejandro, and demand turned the one night into two.

The show moved in three chapters, past, present and future, with a narrator guiding the audience from one to the next and Puerto Rico’s music legacy at the heart of it. In the legacy chapter, Tainy and Chencho Corleone joined Rauw on stage.

A show told in chapters lives or dies on how each one feels different. Movement does that work. Each act needed its own physical language, so the audience could feel Rauw’s story shift as much as hear it.

“Rauw is a dancer and a superstar in the same breath. The show was built around that, so every chapter told his story through his movement.”

Rich Talauega

“Rauw has the instincts of a dancer and the heart of a storyteller. He was given a stage that let both of them lead the show.”

Tone Talauega
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Rich + Tone Journal · Film

Becoming Michael: Back to the Movement

Rich + Tone toured with Michael Jackson as teenagers. For the film Michael, they went back to that movement to prepare Jaafar Jackson for the role.

The story starts in a club in Oakland, where two teenage brothers were free-styling when Michael Jackson’s choreographer spotted them. Within months of moving to Los Angeles, Rich + Tone were on tour with Diana Ross and Michael Jackson.

Decades later, that history became the job. For the motion picture Michael, Rich + Tone prepared Jaafar Jackson to play his uncle: the posture, the hands, the timing and the spins. It meant teaching moves they had learned at the source, to someone who had to make them his own.

“There were moments that we could replicate, but there were other moments that he really had to dig deep and trust the process.”

Rich + Tone, Becoming Michael

It is a balance they know well. Rich + Tone are part of the creative team behind the Tony Award winning MJ The Musical, bringing Michael’s movement to Broadway. On film, the challenge was the same and different: honor the original moves, and leave room for the actor inside them.

In a recent interview with Gold House, the brothers talked through that process, from training Jaafar to balancing Michael’s choreography with their own interpretation, and how their Samoan heritage shapes their work.