Rich+Tone are one of the most sought after creative teams in Hollywood and a driving force behind top live shows, major tours, primetime television and acclaimed films.
Madonna - Superbowl Performance
About Rich + Tone
Evolving from Dancers, to Choreographers and then to Creative Directors, Producers, and now as Directors, Rich + Tone are proprietors of Rich+Tone Productions, which creates, produces and collaborates on the making of television, film, live events, stage shows and tours.
Michael Jackson - Billboard Music Awards
Rich + Tone Talauega’s talents encompass wide-ranging success as music video directors, creative directors, musicians, producers, and performers who are at the forefront of today's pop culture movement. As multi-faceted artists, they are able to achieve truly unique results in their work as a creative force across all disciplines of entertainment, which continue to make them highly sought after by the top names in the industry.
As teenagers, Rich + Tone were discovered by Michael Jackson's choreographer while free-styling at a club in Oakland, CA. Within a year, Rich + Tone were on their way to becoming legendary dancers and choreographers, having toured with both Diana Ross and Michael Jackson within months of moving to Los Angeles.
Rich + Tone's dedication, unique style, and creative abilities have translated into work in a range of artistic mediums. Their highly visible projects include work for iPod, Coca-Cola, X-Box, Pepsi, Gap, Mitsubishi, Old Navy, Kia, as well as the feature films “Step Up 3D”, “Battle of the Year: The Dream Team,” “StreetDance 2," and "Save The Last Dance." In 2008 they served as Artistic Directors and Choreographers for what was “the biggest performance ever created for ‘Dancing With the Stars” – a piece celebrating Macy’s 150th Anniversary, in which they took viewers on a journey – “Dancing through the Decades” – the 1930′s, 1960′s, 1980′s, and the Future. Rich + Tone returned to their roots, choreographing multiple numbers in the critically acclaimed “Michael Jackson The Immortal World Tour” and Cirque du Soleil's newest show "Michael Jackson ONE" at the Mandalay Bay Resort and Casino in Las Vegas.
The list of artists seeking their collaboration includes Madonna, Miley Cyrus, Jennifer Lopez, Usher, Chris Brown, Robin Thicke, Gwen Stefani, Christina Aguilera, Kylie Minogue, Missy Elliott, Black Eyed Peas, The Backstreet Boys, Monica, Pink, and Dirty Vegas. Rich + Tone creative directed Madonna's MDNA Tour, the highest grossing tour of 2012, as well as her Super Bowl XLVI Half Time Show performance, which was the second most-watched live televised event in US history only behind Michael Jackson, the King of Pop’s halftime performance. 2012 turned out to be a landmark year for Rich + Tone, as both the MJ Immortal World Tour and MDNA were the top two highest grossing tours of the year. They were also the associate directors and choreographers of Miley Cyrus’s 2014 Bangerz Tour, which received rave reviews.
Rich + Tone have been nominated for numerous MTV Video Music Awards for videos such as Chris Brown’s “Fine China,” Jennifer Lopez's "Get Right," Madonna's "Sorry" and "4 Minutes," as well as Chris Brown's "Wall to Wall" and "Forever”. They also received an Emmy Nomination for their work on the 2005 NAACP Image Awards.
Renowned photographer and director, David LaChappelle has often sought out the talents of Rich + Tone, working with them on several video and commercial projects. Rich + Tone collaborated with LaChappelle on the critically acclaimed film “Rize” for which they served as producers of the film, choreography coordinators, and producers of the soundtrack. The film was released in June of 2005 by Lions Gate, and Peter Travers of Rolling Stone described the film as "A knockout! A visual miracle!"
Chris Brown - Video Music Awards
Rich + Tone are sought after to bring their unique creative vision to a production and then work collaboratively with producers `to bring the vision to life.
Working from inception and on through to casting, Music, set design, lighting, costume, choreography and many other creative elements, Rich + Tone help bring a special creative edge to any production.
Rich + Tone have worked with some of the biggest names in the business, including Michael Jackson, Madonna, Chris Brown, Usher, Justin Timberlake, No Doubt and many others.
The brothers created and produced a string of iconic televison performances for the Grammies and the MTV Video Music Awards. while also making Michael Jackson's posthumous performance at the Billboard Music Awards come alive.
Their producing of the acclaimed film "Rize" from Lions Gate, proved their abilities even further, garnering many acclaimed reviews and awards.